Dreamium Labs
Mutants of the Metaverse offered a unique blend of crypto-based NFT collectibles, layer zero avatar creation, and mobile gaming using NFT purchases.
My responsibilities included developing an informative web interface, conducting an NFT presale, creating a mobile avatar creator, and pitching a mobile gaming concept for seed funding. Powered by Ethereum smart contracts, Mutants ensured secure transaction validation and payments.
Agency
Dreamium Labs - Mutants of the Metaverse
Role
Sr. Lead Product Designer
Services
UI, UX, Tokenomics, Game Design, App Design
The Mutants of the Metaverse mobile app was built to simplify how users interact with the Dreamium ecosystem. It enables customers to track the lifecycle of the Dreamium coin, stay updated on whitelist opportunities, and access NFT sales with ease.
To acquire and retain early adopters, we implemented a series of gamified onboarding strategies—integrating Discord sign-ups, email collection flows, and timed token drop mechanics. These techniques helped build early traction while keeping users engaged throughout the NFT lifecycle.
NFT platforms are known for their vibrant colors and captivating visuals, often mirroring the excitement of gaming experiences. At Mutants of the Metaverse, our goal was not just to compete but to thrill customers about their NFT purchases while educating them on our innovations in the space. Our game featured five distinct color types, inspired by competitive CCGs, to create balanced and engaging dynamics. By showcasing the utility of our NFTs, we aimed to elevate our brand and empower our community.
Pitching to seed round stakeholders, I proposed a straightforward auto-attack game. Players' purchased NFTs engage in daily battles upon login and verification. Options include duels against known opponents or unknown arena battles for greater rewards through the Play-to-Earn mechanic. In-game items like attack types and wearables are purchasable with Dreamium currency or gameplay earnings. Leaderboards would motivate players and foster competition.
At Dreamium Labs, I led the development of an innovative NFT avatar system designed for seamless integration across Ethereum-based games within the Dreamium Metaverse. This involved creating a mobile app enabling users to customize their avatars by scanning their own images. The app generated three distinct NFT types within a single NFT—an animated, mutant, and realistic version of the user. By pioneering a layer zero NFT approach, our avatars became transferrable assets throughout the Metaverse.
Moreover, I conceptualized and implemented a Play-to-Earn mechanism within a mobile game, allowing players to earn in-game Dreamium currency. This currency could be utilized for in-game purchases and wearables, or converted into Ethereum, thereby enhancing user engagement through gamification.
In my role, I developed a Play-to-Earn game, considering various player types and their engagement levels. I focused on establishing a robust in-game economy with differentiated privileges and rewards based on player investment. This involved defining currency systems, leveling mechanisms, and power structures to enhance player retention and satisfaction.
During the seed round pitch, I presented a mobile mockup highlighting these features and emphasizing user flows for login, verification, and NFT creation within the NFT pre-sale. Ensuring secure access and user authentication were paramount, given the significant value of NFT assets involved. By prioritizing these processes, I safeguarded the integrity of the game and its brand.
The project resulted in over 1,500 NFTs sold within the first three days of the pre-sale, generating enough revenue to sustain the incubator for an additional six months. However, following the Silicon Valley Bank collapse in 2023, the parent company Dreamium ultimately shut down operations.
