Most projects begin with wireframes to define interactions and establish the overall look and feel. In this case, the wireframe appears on the left, with the polished mockup pitch design on the right. After capturing the core requirements through wireframing, I created high-fidelity mockups to help scale the solution effectively.

Through prototyping and multiple iterations, the UI evolved based on continuous feedback and testing. I explored layout options such as horizontal bars versus tiles to determine which scaled best while keeping the design visually engaging. A/B testing different color treatments against minimalist approaches provided valuable insights into what resonated with the target audience. Final design decisions were guided by long-term goals and cross-functional input to ensure the UI aligned with both user needs and business objectives.