Matic Digital
Matic Digital is a strategic design and technology partner specializing in a range of services including UX/UI design, brand creation, web and app development, and digital marketing.
As a Sr. Product Design Consultant, I was brought in to develop a white-labeled mobile iOS banking application for Deloitte Digital. My primary focus was on creating the mortgage, brokerage, insights and accounts sections, while updating existing work and adding new features from stakeholders.
Agency
Matic Digital, Deloitte Digital
Role
Sr. Product Designer
Services
UI, UX, UR
We developed COIN, a white-labeled banking app, for Deloitte Digital. Working with a familiar team allowed us to efficiently prioritize mobile frames before desktop, streamlining the process. The project's goal was to create an end-to-end experience while using the design system's tokens to minimize rework during development phases. By focusing on simple, reusable components, we maximized personalization across the entire user experience.
When developing COIN, we analyzed modern fintech apps like Revolut, Monzo, Truebill, and Stash. We adopted a minimalist feature approach that focused on essential banking tasks, making it easy for customers to fund accounts, dispute charges, link accounts, and buy fractional shares. Our goal was to create a user-friendly app tailored to mobile banking customers.
Card Management Drawer Desktop
Mobile Cards Wallet UI
Desktop MidFi Concepts UI
Using simple rounded corners, flat colors, and modular components created visual space, resulting in a welcoming UI that appeals to younger customers exploring financial products.
By analyzing competitors' end-to-end flows and conducting user testing, we identified pain points to avoid, allowing us to quickly create an improved user experience. When developing a new application, it’s crucial to reduce clicks, interpret user actions, and use predictive text inputs to minimize form fields. These shortcuts help unify and streamline the user experience. Below are UX/UI flow snippets illustrating how the app can be refined to intelligently reduce steps.
