HMSA - BlueCross BlueShield
BlueCross BlueShield is a national health insurance provider, with each state operating independently under the brand. In Hawaii, HMSA represents this entity. My position involved overseeing scrum and agile practices for a compact design team comprising a junior product designer, web designer, researcher, and myself as an individual contributor. I focused on enhancing experiences for providers, employers, and members alike.
Agency
Hawaiian Medical Service Association - BCBS
Role
Sr. UX Design Manager
Services
UI, UX, Direct Reports,
As a UX Design Manager at HMSA, I often had to roll up my sleeves and contribute as an individual contributor. Much of my time was spent building wireframes for new features within technical constraints. The experience was challenging due to the template-based framework and limited design components. Despite these obstacles, my mission was to advocate for innovation at every step, making this role a uniquely interesting experience.
Early annotated wireframes were essential to help the business understand the UI changes needed to advance the feature. By detailing each function, the development team could identify and address any conflicts in the proposed solution.
Proposal Annotation Headers
Vertical Scroll Form Stepper
Switch Accounts Header
Annotations
Annotations
Mobile Flow Pitch Concepts
Multiple Header Treatments
User flow
Control Panel UI