Publicis Sapient: Universal Studios Volcano Bay
Publicis Sapient is a digital transformation consulting firm, one of the largest communications groups in the world. They work closely with clients to create innovative solutions that improve business operations, enhance customer experiences, and drive growth in the digital age.
As a consultant, I managed vendor relations with Universal Studios and helped improve the UX for ticketing and travel at Universal Studios Volcano Bay.
Agency
Publicis Sapient / Universal Studios
Role
Sr. UX Designer, Vendor liaison
Services
UI, UX, UR
Wireframe - How Many People
Wireframe - Choosing Themepark Tickets
Confirmation UI Mockup
As a consultant for Sapient on the Universal Studios Volcano Bay project, I focused on enhancing linear-flow UX to improve customer experiences. My role involved reducing click states and refining storytelling to streamline micro-transactions, including the ticket purchase flow and add-on services during and after reservations. The goal was to optimize the experience across smartphones, tablets, and kiosks, ensuring seamless task completion.
Volcano Bay was a new waterpark by Universal Studios, where we had to consider the visitors, their devices, and the accessibility needed for completing micro-transactions. Applying Occam's Razor Principle, we minimized features and streamlined the checkout process to enhance the customer experience.
Wireframe - Choose Attendees
Wireframe - Choose a Date
Wireframe - Choose a Cabana Type
Wireframe - Choose an Add-on
Wireframe - Summary
Wireframe - Choose Seating
Wireframe - Seating Summary