Zoic Labs

Zoic Labs is a creative technology company that focuses on the intersection of design, data, and technology. It is a sister company to Zoic Studios, a well-known visual effects (VFX) studio. Zoic Labs works with various industries, including defense, intelligence, and aerospace, providing solutions that integrate advanced data analytics with compelling visual design.

During my time at Zoic Labs, I tackled a variety of projects, including government contracts, data visualizations, and innovative initiatives. These projects included developing tools like a Military Classification UI, Crisis response application, an EMF frequency tracker, and an Orbital Trajectory Space debris application.

I also contributed to non-government projects, such as a crypto BTC simulator and an immersive VR/MR experience for Capital One.

Agency

Zoic Labs

Role

Sr. Lead Product Designer

Services

UI, UX, UR, Ideation, Discovery pitches

Data Visualization: BTC Simulation - We recognized that scraping data from Twitter and other sources using Elastic-search could yield impressive visualizations on popular topics such as the presidential election or cryptocurrencies. In 2019, as Bitcoin (BTC) gained popularity, we decided to create an interactive data visualization tool. This tool would allow users to track sentiment and tone while making hypothetical trades. The UI served as the front end for displaying complex data based on social media sentiment and daily market activity. Our goal was to determine if sentiment directly influenced asset prices.

Classification Screen Sharing SaaS Tool

At ZoicLabs, my responsibility was to develop a SaaS UI designed to display a wide range of assets, including static images, live broadcast video, diagnostic tools, mapping, satellite imagery, and various metric-based visual elements.

I began the project with wireframes to provide a clear understanding of user interactions and workflows. Additionally, this tool facilitated secure military classification sharing by restricting viewer access based on security permission levels.

At ZoicLabs, which aimed to merge Zoic Studios' special effects expertise with advanced data visualization, I was hired to develop diverse user interfaces for collecting, separating, and displaying data-rich visuals. This involved creating tools to input, map, and template data from various sources for enhanced visualization.

As pioneers in data visualization, we developed early wireframes to obtain geo-spatial data and longitude/latitude coordinates for tracking space debris and other objects. This UI offered flexible data source integration, enabling users to accurately select and visualize their desired data. Below you can see these wireframes and annotations to understand the complexity.

Zoic Labs was contracted to develop several high-level concepts for government projects, including a Crisis Management SaaS Tool. This tool was designed to alert various parties and emergency teams, enabling them to converge on solutions to resolve critical situations.

The wireframes showcase a UI that integrates multiple users accessing the same interface to determine various outcomes. Through several sessions with visionary clients, I crafted an interface flexible enough to accommodate multiple timelines simultaneously, while allowing for the creation of multiple branches for alternate outcomes.

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