📌 Project: Universal Studios – Volcano Bay Ticketing UX
👤 Role: Sr. UX Designer · Vendor Liaison
🏢 Company: Publicis Sapient (Global digital transformation consultancy) in partnership with Universal Studios
📆 Timeline: 2016
⚡ Focus: Travel & Tourism · Ticketing Systems · Digital Transformation
🛠 Services: UI · UX · User Research · Vendor Coordination
🎯 Impact: Consulted on improving Universal Studios’ Volcano Bay ticketing and travel experience. Partnered with internal teams and vendors to refine booking flows, simplify the ticketing process, and improve usability across web and mobile. Delivered a smoother customer journey that enhanced guest satisfaction while ensuring scalability for high-traffic tourism operations.
Wireframe - How Many People
Wireframe - Choosing Themepark Tickets
Confirmation UI Mockup
As a consultant for Sapient on the Universal Studios Volcano Bay project, I focused on enhancing linear-flow UX to improve customer experiences. My role involved reducing click states and refining storytelling to streamline micro-transactions, including the ticket purchase flow and add-on services during and after reservations. The goal was to optimize the experience across smartphones, tablets, and kiosks, ensuring seamless task completion.
Volcano Bay was a new waterpark by Universal Studios, where we had to consider the visitors, their devices, and the accessibility needed for completing micro-transactions. Applying Occam's Razor Principle, we minimized features and streamlined the checkout process to enhance the customer experience.
Wireframe - Choose Attendees
Wireframe - Choose a Date
Wireframe - Choose a Cabana Type
Wireframe - Choose an Add-on
Wireframe - Summary
Wireframe - Choose Seating
Wireframe - Seating Summary