Portfolio

My case studies are intentionally conversational and follow the STAR approach—but not in the rigid, mechanical way I often see. Instead of a cold, systematic breakdown, I use storytelling to bring the work to life.

For me, storytelling is one of a designer’s strongest tools. It connects process to impact in a way that’s human and memorable. I’d rather guide you through the problem and solution conversationally—showing how I think and design—than deliver a generic, out-of-the-box template that feels impersonal.