📌 Project: Wingman Social Platform
👤 Role: Sr. Product Designer · Startup Consultant
🏢 Company: WeezLabs (Custom software & mobile app development firm)
📆 Timeline: 2014
⚡ Focus: Social Networking · Startup Product Design · Mobile UX
🛠 Services: UI · UX · Product Design
🎯 Impact: Designed Wingman, a social app fostering connections around shared interests and activities. Translated the client’s early vision into a functional product experience, shaping onboarding, profile creation, and social interaction flows. Delivered a polished, user-friendly interface that positioned Wingman as a compelling entrant in the competitive social platform space.
Wingman was a social connectivity app designed to help users discover like-minded individuals and shared activities through geo-beaconing, enabling real-time interactions and in-person meetups. I was brought in to translate the stakeholder’s vision into a beta-ready product—building the experience from 0 to 1 with minimal input or formal requirements.
Working with Weez Labs, I created wireframes that served as both a discovery tool and a visual foundation to align the team. Defining screen flows and interaction logic was essential to bringing the concept to life, ensuring the app could meaningfully connect users based on proximity and shared interests.
To define the necessary screens for the application, an information architecture flow diagram was created. This diagram outlines click states, parent and child navigation, error states, and core loop actions to illustrate the application's behavior. The green boxes represent parent pages, while the white boxes within them denote the elements of those pages.
Outcome: Several key interface concepts developed during the Wingman project were adopted by Weez Labs as part of their intellectual property, particularly around how the app surfaced activities and connected users based on shared social interests. Following my engagement, the work evolved into a new product launched under the name Wolfpack. The initial low-fidelity prototype served as a valuable discovery tool, helping the team identify what resonated with users and what needed refinement—ultimately laying the groundwork for a more focused and successful app experience.