📌 Project: Deloitte Digital – White-Labeled Mobile Banking App
👤 Role: Sr. Product Designer · Fintech Consultant
🏢 Company: Matic Digital (Strategic partner to Deloitte Digital for banking)
📆 Timeline: 2023
⚡ Focus: Fintech · Mobile Banking · Investment & Mortgage UX
🛠 Services: UI · UX · User Research
🎯 Impact: Designed and expanded a white-labeled iOS banking app, delivering intuitive flows for mortgage, brokerage, insights, and accounts management. Collaborated with Deloitte stakeholders to update existing work and introduce new features, ensuring compliance with financial regulations while enhancing user adoption. Contributed to a scalable, modern fintech experience that balanced stakeholder needs with seamless end-user interactions.
Deloitte Digital needed a white-labeled banking app that could be personalized for multiple clients while still maintaining simplicity and trust. Many existing fintech apps offered powerful features but often created friction with too many clicks, cluttered flows, and inconsistent usability patterns.
The challenge was to design a mobile-first banking experience that used a design system to reduce rework, increase scalability, and deliver a seamless end-to-end journey for core financial tasks like funding accounts, linking external accounts, disputing charges, and buying fractional shares.
📱 Mobile-First Banking — Needed an app designed for a younger, digital-native audience that expects frictionless, intuitive mobile experiences.
🔄 Inconsistent Flows — Existing apps often buried tasks like disputes or account linking behind too many steps, creating frustration.
🎨 White-Label Constraints — The app had to support multiple branded versions while maintaining consistency and reducing rework.
🧩 Reusable Design System — A scalable system of tokens and components was required to ensure faster dev cycles and design-to-code alignment.
📊 Competitive Benchmarking — Apps like Revolut, Monzo, Truebill, and Stash offered inspiration, but Deloitte needed a solution that went beyond imitation.
I worked as part of a multidisciplinary team—product designers, UI/UX specialists, vendor partners, and developers—to create COIN, Deloitte’s white-labeled banking app.
Design System First → I applied design tokens and modular components to reduce rework and scale personalization across white-label clients.
Mobile Prioritization → Focused on streamlined, prescriptive flows that minimized clicks, auto-predicted intent, and reduced form fields through smart defaults and predictive text.
Competitive Research → Analyzed leading fintech apps (Revolut, Monzo, Truebill, Stash) to extract usability patterns and identify pitfalls to avoid.
Visual Language → Adopted rounded corners, flat colors, and airy spacing to create a modern, approachable UI that appeals to younger banking customers.
User Testing → Conducted usability testing to validate assumptions, refine flows, and ensure key actions (funding, disputes, investments) felt seamless.
Card Management Drawer Desktop
Mobile Cards Wallet UI
Desktop MidFi Concepts UI
The COIN MVP launched as a mobile-first, white-labeled banking solution that simplified complex financial tasks into clean, predictable flows. By prioritizing a modular design system and anticipatory UX, we reduced friction across core banking actions and ensured faster development cycles.
The result was a scalable fintech platform that combined personalization, usability, and trust—positioning Deloitte Digital to serve a wide range of banking clients with a single, adaptable solution.
📱 Seamless Mobile Banking — Designed core financial flows that reduced clicks and improved completion rates.
🧩 Reusable Design System — Established a token-based component library to minimize dev rework and support scalable white-label customization.
⚡ Faster Development — Streamlined handoff with dev-ready documentation, improving speed-to-market for Deloitte and its clients.
🎨 Modern, Youth-Friendly UI — Crafted a minimalist visual system with airy spacing, rounded corners, and modular tiles for approachability.
🔍 Research-Driven Flows — Validated designs through competitive analysis and user testing, improving usability over industry peers.
