📌 Project: Web3 Invoicing & Cross-Border Payments
👤 Role: Sr. Product Designer · Web3 Visionary · Crypto SME
🏢 Company: Syro / Paysail (Pioneering crypto startup focused on cross-border invoicing & payments)
📆 Timeline: Mar 2022 – Oct 2022
⚡ Focus: Web3 · Fintech · Cross-Border Payments · DeFi
🛠 Services: UI · UX · User Research · Crypto Strategy
🎯 Impact: Designed a first-of-its-kind invoicing app using USDC and smart contracts for international B2B and B2C transactions. Delivered seamless on/off ramp flows between fiat and crypto, reducing friction in adoption. Created compliant, user-friendly crypto login and validation experiences leveraging Web3 techniques. Shaped a future-ready payments product in a market with no direct competitors, establishing Syro as an early innovator in blockchain-powered finance.
Syro was a 0→1 invoicing and payments platform designed for small businesses to send and receive cross-border payments using both fiat and crypto. The product leveraged Celo and Ethereum as on/off ramps to secure transactions while providing flexibility to settle in local currencies. At the time, there was no simple way for small businesses to transact quickly across borders with variable crypto or fiat options. The challenge was building a trustworthy, compliant, and user-friendly system in a space where invoicing standards for crypto were still undefined.
🌍 Cross-Border Complexity — No seamless solution for small businesses to transact quickly in crypto and fiat across international borders.
🧾 Non-Standard Crypto Invoicing — Traditional invoicing workflows didn’t account for crypto payments, creating gaps in adoption and trust.
🔒 Compliance & Safety — Needed to balance AML, KYC, and KYB flows to prevent anonymity while still keeping onboarding smooth.
💸 Mixed Payment Tracking — Users had to track invoices settled in one currency and paid in another (fiat → crypto or vice versa).
🖥️ New 0→1 Desktop MVP — A net-new invoicing platform had to be designed from scratch, defining flows, standards, and patterns for a desktop-first experience.
Designing Syro began with the challenge of building a 0→1 desktop MVP for cross-border invoicing using both fiat and crypto. My first goal was to create a clear, visually appealing dashboard that surfaced critical information the moment a user logged in. Through research, I found that invoicing applications succeed when they make incoming/outgoing transactions and wallet values highly visible, so I prioritized those elements while applying an atomic design approach for consistency.
As the sole designer on a small team of fewer than 10, I collaborated daily with two co-founders and developers, running agile sprints with daily scrums and prioritization. This lean setup required constant alignment, brainstorming, and deep involvement in the codebase to ensure design feasibility and freedom.
Invoicing Dashboard
Invoicing Dashboard Default state w/ Notifications
Recurring Invoice
Invoice History
Drawer Modal
Wallet Modal Selection
Create Invoice
Invoice Details with Payment Button
Invoices List
Account Details
Customer List
KYB - Know Your Business
Over the course of the MVP, I designed more than 200 desktop screens for alpha release, covering flows like Signup & Login, Dashboard, Recurring Invoices, Invoice Creation, Invoice Details, Transaction Tracking, Contact Management, and Approvals.
A critical part of the process was ensuring compliance and trust in a crypto-first financial tool. I worked closely with the team to design KYC (Know Your Customer), KYB (Know Your Business), and AML (Anti-Money Laundering) flows, balancing regulatory compliance with usability. Integrating crypto wallets required new display models for identity and transactions—an area where close design + engineering collaboration was key.
The Syro MVP delivered a desktop-first invoicing platform that allowed small businesses to create, send, and track invoices across borders using both fiat and crypto. The dashboard gave users instant visibility into wallet balances, transactions, and invoices, while compliance flows ensured regulatory safety. The design system established during this phase laid the groundwork for future scalability, positioning Syro as one of the first invoicing platforms to bridge fiat and crypto payments seamlessly.
🖥️ 0→1 Desktop MVP — Delivered a fully functional invoicing platform with over 200 production-ready screens.
📊 Dashboard Clarity — Designed a landing experience that surfaces wallet balances and transactions immediately upon login.
🔒 Compliance by Design — Integrated AML, KYC, and KYB flows to ensure safe, compliant onboarding and transactions.
💸 Cross-Currency Flexibility — Enabled invoices and payments in both fiat and crypto, including partial and recurring payments.
🤝 Lean Collaboration — As the sole designer, worked daily with co-founders and developers to shape product direction and design execution.